ecommerce web design

Reasons Why Magento Is The Single Best Ecommerce Platform For Small Businesses

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Choosing the right eCommerce platform is one of the most important decisions that a small business will make. The fact is, the eCommerce platform you end up choosing can single handily dictate the entire ‘buying experience’ of your customer. When looking for an eCommerce solution, you want to find a variety of things including a balanced blend of flexibility, scalability, and more. Luckily, an open sourced option is available on the market that offers everything you could possibly need both now and in the future. While there are a lot of other platforms to choose from, Magento stands above the rest and is widely regarded as the single best eCommerce platform for small businesses for a variety of reasons. Below, we will be going over why Magento stands above all its competition.

Reasons Magento Is The Best:

1. Simple and Easy To Use Features.

Simplicity reigns supreme for today’s busy business owners who have enough on their hands as it is.┬áMagento truly shines in terms of its ease of use and its ability to scale to the skill level of its user. Business owners often want to have control over their own website customization, design, images and content, however, this is not always so easy. Customizing a website can often mean constant meetings with developers/designers over minor details; it’s much more beneficial if the business has a bit more control to make their own edits.

Vi Wickam of Wickam Group is a seasoned website design professional out of Colorado. Wickam Group does Magneto web design for e-commerce businesses. His take on his experience with Magento:

“Perhaps the biggest reason it is such a good option for small businesses comes from it’s simple and easy to use features that make building, managing, and scaling your website as simple as a press of a button.Whether you are a novice at building websites and eCommerce platforms or you are fluent in writing code, you will be able to achieve great results no matter what as they eliminate the skill gap.”

2. Flexibility.

Another reason Magento is such a great option for small business owners is due to the level of flexibility it offers its users. Because it’s open source, you are not going to be constricted to using specific services with your website like you would with some of its competition.

3. Search Engine Friendly.

When it comes to being able to compete in today’s ultra competitive digital marketplace, one of the main things you will want to consider is how friendly the platform is with search engines. Afterall, ranking as high as possible is a key consideration to make. Because Magento is so searching engine friendly, it is a great option to leverage.

4. Automatic Updates.

Instead of having to worry about your website getting exposed due to vulnerabilities, you will be able to rest easy knowing that your website will automatically be updated to close security vulnerabilities or gaps without having to manually do it. Some might forget to update their websites which can leave their websites vulnerable. Thus, this is an excellent feature Magento offers that a lot of other eCommerce platforms do not.

5. Customizable Themes.

You are going to have the ability to fully customize your magento themes and obtain just about any template you want to achieve the desired look with your website. Magento has some amazing designs that give you an amazing head start to having a great looking website.

6. Mobile Friendly.

In order to rank well on search engines nowadays and in order to maximize customer satisfaction, it is imperative that your website is mobile friendly. Magento is fully responsive and mobile friendly which allows for the best possible mobile experience for your prospective customers and traffic.

Overall, Magento offers a superior blend of customization, automation, flexibility, and scalability that you simply will not find on other eCommerce platforms on the market. Because of this and the reputation Magento has managed to forge on the market, it is the single best solution you can opt for when looking to integrate and choose an eCommerce solution for your website.

Success in the world of e-commerce

Your e-commerce website needs to make the right impression within the first few seconds of a potential customer visiting your e-commerce online store. Otherwise, you will have lost the opportunity to convert a web browser into an online customer. So how can you ensure your e-commerce website design will maximize conversions?

 

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1. A successful e-commerce website will provide a great customer experience Providing your website visitors with a positive online customer experience is key to a successful e-commerce website. You need to ensure it is easy for customers to locate the products they want to buy in an intuitive and user-friendly manner.
2. A successful e-commerce website will provide a simple navigation Website visitors will know where they are on your e-commerce website at all times through the site navigation, breadcrumbs, and search filtering mechanism.
3. A successful e-commerce website will clearly show the price and any savings Everyone wants to feel they are getting value for money. If you are selling products with a discount, make sure the savings are shown on your e-commerce website.
4. A successful e-commerce website provides a secure online experience Your customer’s security is key. A good e-commerce website will ensure a secure online experience and provide your customers with peace of mind that they can shop in a safe and secure manner.
5. A successful e-commerce website keeps clutter to a minimum We’ve all seen a website that has so much happened on the page you don’t know where to look. Your e-commerce website design needs to focus your web visitors attention to the most important things you want to sell. It is often the less cluttered e-commerce website that is the most successful as they don’t overload the visitor with too much information.
6. A successful e-commerce website will show your product availability A customer is more likely to buy a product they know in-stock. However tempting failure to display product availability, only for the customer to wait is likely to result in an unhappy customer who is less likely to return and buy more from you.
7. A successful e-commerce website has a visible basket Many of the leading e-commerce websites provide a quick cart facility; this means your customers can see how many items they’ve added to their basket and the cost of the basket without having to specifically click on the basket page.
8. A successful e-commerce website will maintain a consistent design layout For example on all pages your website visitors will be able to identify who you are, a consistent menu structure and a search functionality. It is important that your e-commerce website maintains as many consistent elements as possible.
9. A successful e-commerce website will provide additional options to the customer Whether it is product attributes, related products or what other people have bought, a successful e-commerce website will provide customers with other options based on what they have looked at.
10. A successful e-commerce website allows for customers to share their feedback Positive customer feedback and reviews can provide a valuable sales tool to boost online sales through your e-commerce website. In addition to providing feedback ratings and reviews, provide your customers with the ability to share products and wish lists to their social networks.

 

These are just a few ways how you can create a successful e-commerce website that will maximize online conversions and sales.