Image Credit: Hubspot
Choosing the right eCommerce platform is one of the most important decisions that a small business will make. The fact is, the eCommerce platform you end up choosing can single handily dictate the entire ‘buying experience’ of your customer. When looking for an eCommerce solution, you want to find a variety of things including a balanced blend of flexibility, scalability, and more. Luckily, an open sourced option is available on the market that offers everything you could possibly need both now and in the future. While there are a lot of other platforms to choose from, Magento stands above the rest and is widely regarded as the single best eCommerce platform for small businesses for a variety of reasons. Below, we will be going over why Magento stands above all its competition.
Reasons Magento Is The Best:
1. Simple and Easy To Use Features.
Simplicity reigns supreme for today’s busy business owners who have enough on their hands as it is. Magento truly shines in terms of its ease of use and its ability to scale to the skill level of its user. Business owners often want to have control over their own website customization, design, images and content, however, this is not always so easy. Customizing a website can often mean constant meetings with developers/designers over minor details; it’s much more beneficial if the business has a bit more control to make their own edits.
Vi Wickam of Wickam Group is a seasoned website design professional out of Colorado. Wickam Group does Magneto web design for e-commerce businesses. His take on his experience with Magento:
“Perhaps the biggest reason it is such a good option for small businesses comes from it’s simple and easy to use features that make building, managing, and scaling your website as simple as a press of a button.Whether you are a novice at building websites and eCommerce platforms or you are fluent in writing code, you will be able to achieve great results no matter what as they eliminate the skill gap.”
Another reason Magento is such a great option for small business owners is due to the level of flexibility it offers its users. Because it’s open source, you are not going to be constricted to using specific services with your website like you would with some of its competition.
3. Search Engine Friendly.
When it comes to being able to compete in today’s ultra competitive digital marketplace, one of the main things you will want to consider is how friendly the platform is with search engines. Afterall, ranking as high as possible is a key consideration to make. Because Magento is so searching engine friendly, it is a great option to leverage.
4. Automatic Updates.
Instead of having to worry about your website getting exposed due to vulnerabilities, you will be able to rest easy knowing that your website will automatically be updated to close security vulnerabilities or gaps without having to manually do it. Some might forget to update their websites which can leave their websites vulnerable. Thus, this is an excellent feature Magento offers that a lot of other eCommerce platforms do not.
5. Customizable Themes.
You are going to have the ability to fully customize your magento themes and obtain just about any template you want to achieve the desired look with your website. Magento has some amazing designs that give you an amazing head start to having a great looking website.
6. Mobile Friendly.
In order to rank well on search engines nowadays and in order to maximize customer satisfaction, it is imperative that your website is mobile friendly. Magento is fully responsive and mobile friendly which allows for the best possible mobile experience for your prospective customers and traffic.
Overall, Magento offers a superior blend of customization, automation, flexibility, and scalability that you simply will not find on other eCommerce platforms on the market. Because of this and the reputation Magento has managed to forge on the market, it is the single best solution you can opt for when looking to integrate and choose an eCommerce solution for your website.