SEO to Help People Find Your Business Online

You need to use the Internet in order to reach out to your target audience. This applies to local businesses since many shoppers are likely to go online to find out more about their local options to find a specific product or a service they need. If you live in a big city like NYC, SEO can help people find your business in such a highly competitive market. Not all New York SEO companies are created equal, however, which you’ll learn more about in this article.

1. Optimize Your Website

Your website needs to be easy to navigate and visitors should be able to find an address and directions for your location on your homepage. Optimize your content by using keywords related to what you offer and to your location. Don’t limit yourself to using the keywords ‘New York’ in your content. You need to use keywords that refer to nearby landmarks, streets, and neighborhoods as well. Do some keyword research to get a better idea of what users are likely to look up to find what product or service you offer.

2. Think about Mobile Users

Most of the searches that ask for local businesses are going to be issued by Smartphone users who need to find a specific service or product in their area. Your site will rank higher in mobile search results if it is designed for this platform. You can launch a separate mobile website or make a few changes to your existing website so mobile users can easily navigate it. You should also think about launching an official app since results from the Google Play store or from iTunes are sometimes shown to users if there are relevant apps.

3. Use Listings and Maps

If you have ever looked for a local business on your mobile device, you probably noticed that the first results were local results and not websites. You need to get noticed on Google Places, Apple Maps, and other similar directories. Start by claiming your listings and making sure all the information is correct. Add your phone number, your hours, photos and a link to your official site. Encourage people to rate and review your business on these sites.

4. Use Social Media

Social media should be an important part of your local SEO strategy. People are likely to use apps such as Facebook, Yelp, TripAdvisor or Foursquare to find recommendations for local businesses. If you are not present on these different social media platforms and directories, add your business right away. Encourage people to write reviews for your business and add practical information so users can easily find your location if they check Facebook, Yelp or another app for a category of businesses.

These different SEO strategies will help you get noticed. Ask yourself which apps or social media sites your target audience is likely to use and how they are likely to look for the local products or services they need. Keep in mind that reviews and listings in directories and maps are extremely important for your SEO campaign and can help you reach out to your audience even if you can’t get your official site to rank higher in search results.

Like I said earlier, if you’re in a big city like New York, realize that not all SEO companies NYC has to offer have the best service for you. To make things easier for you, we found one company, EnExT Consultants and left their contact info below.

The New SEO, And it’s Here to Stay

The New SEO, And it’s Here to Stay

Internet Marketing

Marketing is a very instrumental part of any business since it holds the key to a proper connection between the sellers and the buyers. Through marketing, producers can inform their customers about the existence of their products. They also use this opportunity to ensure that they educate the potential customers on important matters such that the importance of their products, the utility that is associated with the consumption of such goods and the reason why such products are better than those of competitors. The key to a successful marketing lies in the seller’s ability to convince the audience into believing their points of view. Successful marketing is also that which reaches a maximum number of the members of the target audience. The above conditions require that the method of marketing selected by a given business is capable of reaching as many individuals as possible. One of the marketing techniques that have been regarded as the most efficient is online marketing. By definition, online marketing refers to the act of passing information about the availability and properties of a given set of products to the consumer through online means. This type of marketing can always be achieved in various ways depending on the preferences of the seller. This article aims at providing a rich discussion of the aspect of online marketing and what is entails. A sample of the methods used in undertaking this kind of marketing are also subjects of consideration in this article.

The Social Media

The social media has become a critical tool for marketing products through the internet. The most common websites that are used to market products include Facebook, Instagram, Twitter, and YouTube. Facebook assists with an advertisement by enabling business organizations to create their Facebook pages from where the potential customers can retrieve a lot of information about the products that they offer. Twitter also helps with marketing since it allows the business organizations or individual business persons to create short posts in which they inform the users of the website about the existence of their products. Marketers also take this opportunity to educate the internet users about the properties of their products and the advantages that these products hold over those of competitors. YouTube is the largest and the most popular social website today because it offers video services that are adored by most people. Using video technology to advertise products is regarded as a very effective way of marketing products due to various reasons. The first rationale behind the popularity of marketing through YouTube is the fact that both clarity and simplicity characterize video messages and advertisements. The other reason is the fact that most people spend a lot of time on this website hence there are high chances that a large number of individuals will be able to receive the advertisement messages posted on the site. In general, this method of marketing takes advantage of the fact that a large number of people always spend a lot of time surfing the internet, especially the social websites. Marketing through these media is therefore regarded as an effective way of reaching a large number of people. Snapshots have been introduced into the field of online marketing with the consequence that the practice has experienced a remarkable improvement. Facebook advertising is now a heavily used aspect of a company’s digital marketing process, and if done right can yield very lucrative results.

Online Stores

The other method that has been employed by business organizations to market their products effectively is through the use of online vendor stores. These stores are designed just the same way physical stores are made and are characterized by various pictures of the products. These photos are accompanied by detailed descriptions of the product properties and any other details that the consumers need to know. The consumers have the privilege of assessing the products using the parameters stated alongside each of them. To facilitate the effectiveness of this technique, popup messages and surveys have been introduced by the business organizations. For instance, an individual who was randomly surfing the internet may come across a popup message directing them to visit the online store of a given vendor. The site will then provide such a consumer with detailed information about the product hence persuading them to develop an interest in such products.

 

SEO, And our Small Business Monthly Spotlight

In the world of digital marketing, content is said to be king. However, according to our monthly small business award winner, the key to growing your business online is to find a high-quality seo expert. SEO Firepower, our top pick for digital marketing companies in Los Angeles, CA explains that in marketing you have to be #1 in Google if you want to stand a fighting chance of competing in your industry. “People don’t go past the first page on Google, so if you are not there its almost like not being in the phonebook 20 years ago – it’s that important. No one will find you.” – Devin Schumacher, SEO Firepower – Founder & CEO

Conclusion

The aspect of online marketing has made the entire process of marketing more efficient and even easier than before. The technique involves the use of online means such as the social media and online stores to attract the consumers’ attention towards their products. It is an apparent fact that the introduction of online marketing has brought forth a real revolution in the corporate sector.

Success in the world of e-commerce

Your e-commerce website needs to make the right impression within the first few seconds of a potential customer visiting your e-commerce online store. Otherwise, you will have lost the opportunity to convert a web browser into an online customer. So how can you ensure your e-commerce website design will maximize conversions?

 

ecommerce
1. A successful e-commerce website will provide a great customer experience Providing your website visitors with a positive online customer experience is key to a successful e-commerce website. You need to ensure it is easy for customers to locate the products they want to buy in an intuitive and user-friendly manner.
2. A successful e-commerce website will provide a simple navigation Website visitors will know where they are on your e-commerce website at all times through the site navigation, breadcrumbs, and search filtering mechanism.
3. A successful e-commerce website will clearly show the price and any savings Everyone wants to feel they are getting value for money. If you are selling products with a discount, make sure the savings are shown on your e-commerce website.
4. A successful e-commerce website provides a secure online experience Your customer’s security is key. A good e-commerce website will ensure a secure online experience and provide your customers with peace of mind that they can shop in a safe and secure manner.
5. A successful e-commerce website keeps clutter to a minimum We’ve all seen a website that has so much happened on the page you don’t know where to look. Your e-commerce website design needs to focus your web visitors attention to the most important things you want to sell. It is often the less cluttered e-commerce website that is the most successful as they don’t overload the visitor with too much information.
6. A successful e-commerce website will show your product availability A customer is more likely to buy a product they know in-stock. However tempting failure to display product availability, only for the customer to wait is likely to result in an unhappy customer who is less likely to return and buy more from you.
7. A successful e-commerce website has a visible basket Many of the leading e-commerce websites provide a quick cart facility; this means your customers can see how many items they’ve added to their basket and the cost of the basket without having to specifically click on the basket page.
8. A successful e-commerce website will maintain a consistent design layout For example on all pages your website visitors will be able to identify who you are, a consistent menu structure and a search functionality. It is important that your e-commerce website maintains as many consistent elements as possible.
9. A successful e-commerce website will provide additional options to the customer Whether it is product attributes, related products or what other people have bought, a successful e-commerce website will provide customers with other options based on what they have looked at.
10. A successful e-commerce website allows for customers to share their feedback Positive customer feedback and reviews can provide a valuable sales tool to boost online sales through your e-commerce website. In addition to providing feedback ratings and reviews, provide your customers with the ability to share products and wish lists to their social networks.

 

These are just a few ways how you can create a successful e-commerce website that will maximize online conversions and sales.