You need to use the Internet in order to reach out to your target audience. This applies to local businesses since many shoppers are likely to go online to find out more about their local options to find a specific product or a service they need. If you live in a big city like NYC, SEO can help people find your business in such a highly competitive market. Not all New York SEO companies are created equal, however, which you’ll learn more about in this article.
1. Optimize Your Website
Your website needs to be easy to navigate and visitors should be able to find an address and directions for your location on your homepage. Optimize your content by using keywords related to what you offer and to your location. Don’t limit yourself to using the keywords ‘New York’ in your content. You need to use keywords that refer to nearby landmarks, streets, and neighborhoods as well. Do some keyword research to get a better idea of what users are likely to look up to find what product or service you offer.
2. Think about Mobile Users
Most of the searches that ask for local businesses are going to be issued by Smartphone users who need to find a specific service or product in their area. Your site will rank higher in mobile search results if it is designed for this platform. You can launch a separate mobile website or make a few changes to your existing website so mobile users can easily navigate it. You should also think about launching an official app since results from the Google Play store or from iTunes are sometimes shown to users if there are relevant apps.
3. Use Listings and Maps
If you have ever looked for a local business on your mobile device, you probably noticed that the first results were local results and not websites. You need to get noticed on Google Places, Apple Maps, and other similar directories. Start by claiming your listings and making sure all the information is correct. Add your phone number, your hours, photos and a link to your official site. Encourage people to rate and review your business on these sites.
4. Use Social Media
Social media should be an important part of your local SEO strategy. People are likely to use apps such as Facebook, Yelp, TripAdvisor or Foursquare to find recommendations for local businesses. If you are not present on these different social media platforms and directories, add your business right away. Encourage people to write reviews for your business and add practical information so users can easily find your location if they check Facebook, Yelp or another app for a category of businesses.
These different SEO strategies will help you get noticed. Ask yourself which apps or social media sites your target audience is likely to use and how they are likely to look for the local products or services they need. Keep in mind that reviews and listings in directories and maps are extremely important for your SEO campaign and can help you reach out to your audience even if you can’t get your official site to rank higher in search results.
Like I said earlier, if you’re in a big city like New York, realize that not all SEO companies NYC has to offer have the best service for you. To make things easier for you, we found one company, EnExT Consultants and left their contact info below.